Writing a job ad is just like writing any advertisement. If you take the analogy that the job is your product and the job seekers are your customers, you need to make a compelling case for why they should take time to apply for your vacancy when so many employers are competing to get your candidates attention.
Here’s a starter of two short descriptions for the same job. Which one do you think a top person who is thinking of leaving his or her current job would consider more interesting?
Business Unit Controller. Must have a CPA from a Big 4 accounting firm. Must have 10+ years direct industry experience. Must be results-driven, possess solid internal reporting skills, have strong interpersonal skills and exceptional verbal and written communications skills.
Oscar Winning Controller. For a CPA, this is the stuff of dreams: getting out of the numbers and making a difference. Our accounting systems are in shambles. We need them rebuilt. Our creative types are running amuck, spending money wildly. Can you tame them? If you can create some order out of chaos, we need to talk. If you pull this off, the CEO will be thanking you when he gets his Oscar.
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